How do you Meme Trump, Noah? Shaping a New Memescape in The Daily Show with Trevor Noah (January 2016 – December 2019)

With The Daily Show’s popularity for late-night televised political satire, the infotainment genre has progressively turned into a major venue mass-mediated discourse in US. Arguably, show employs creative memes tandem with plethora of multimodal strategies that all function collegiality revival journalism critical inquiry showcasing how dissent is negotiated and mitigated. Set against this backdrop, paper argues new conceptualization “digital memes” to incorporate visuals integrated talk monologues. These have undergone shift from being merely “aesthetic-expressive” graphics share many internet meme’s features hence make them mount be sub-genre memes. More specifically, study extends scholarship on proposing more nuanced methodological analytical framework premised meme-inherent news values host-specific converging communication accommodation strategies. an attempt introduce inclusive approach draws various perspectives can do better justice rich complexity inherent For purpose, corpus 235 meme instances January 2016 December 2019 Show Trevor Noah’s entertainment-based, ideologically-driven commentary was examined. This capture intervention memetic aesthetics topical monologue as far Trump’s administration concerned alter trajectory satire. Findings showcase emerging show, particularly image macro memes, superseded television leading edge